Oval Partnership is a specialist recruitment service for the drinks industry. Our challenge was to design a focused campaign identity to launch them into this new sector.
Recruitment services messaging tends to be predictable. Our approach was to go against the grain with a playful, light-hearted look and feel.
An integrated creative approach that reconnects nature and industry into everyday environments in truly special ways.
Bold, crafted messaging combined with bespoke, playful imagery highlights the friendliness of Oval Partnership, the personal relationship between recruiter and candidate and the excitement of finding a new role.
The die cut detail on the front cover introducing the ostrich poking through furthers this light-hearted sensibility.