Our Challenge
To be counted as a collector’s item, a whisky has to be so rare and so desirable, no aficionado could be without it. That’s how it was with the Royal Salute 30 Years Old. For this once-in-a-lifetime whisky, Royal Salute’s Master Blender chose some of the finest whiskies in their collection, including malts from distilleries that had ceased to operate.
The precious blend came in a bespoke blue porcelain bottle with matching flask and pouring funnel. Our task was to create supporting print & digital launch materials to equal this historic event at Harrods.
Design can be immersive. When every element speaks of rarity and exclusivity, the design itself becomes part of the experience.
Our Approach
Exclusivity isn’t something to shout about. A whispered message is so much stronger – and unmissable when it feeds through into every aspect of design. So we gave the Royal Salute 30 Years Old, the understated creativity it deserved. We looked for materials that spoke of luxury and rarity, and gave our designs so much white space they were generous to the point of self-indulgence. We created the opulence that told customers they were participating in a rare and special event.
Our Solution
Our presentation book was a document to treasure. Every element, from luxurious paper to gold foiling, reinforced the uniqueness of this limited edition whisky. Our typography let the text breathe and the story unfolded with carefully curated copywriting.
For each numbered certificate, we chose a material with substance – a card weighty enough to do justice to the stamp and signature of authenticity. We then wrapped it in an envelope of deep Royal Salute blue, lined with gold. The message was clear: each of the blend’s 210 UK owners were in no doubt that they had bought a piece of whisky history.
