Royal Salute

FLASK EDITION HARRODS LAUNCH STRATEGY

Royal Salute

FLASK EDITION HARRODS LAUNCH STRATEGY

Our Challenge

To be counted as a collector’s item, a whisky has to be so rare and so desirable, no aficionado could be without it. That’s how it was with the Royal Salute 30 Years Old. For this once-in-a-lifetime whisky, Royal Salute’s Master Blender chose some of the finest whiskies in their collection, including malts from distilleries that had ceased to operate.

The precious blend came in a bespoke blue porcelain bottle with matching flask and pouring funnel. Our task was to create supporting print & digital launch materials to equal this historic event at Harrods.

Design can be immersive. When every element speaks of rarity and exclusivity, the design itself becomes part of the experience.

Our Approach

Exclusivity isn’t something to shout about. A whispered message is so much stronger – and unmissable when it feeds through into every aspect of design. So we gave the Royal Salute 30 Years Old, the volley of understated creativity it deserved. We looked for materials that spoke of luxury and rarity, and gave our designs so much white space they were generous to the point of self-indulgence. We created the opulence that told customers they were participating in a rare and special event.

Our Solution

Our presentation book was a document to treasure. Every element, from luxurious paper to gold foiling, reinforced the uniqueness of this limited edition whisky. Our typography let the text breathe and the story unfolded with carefully curated copywriting.

For each numbered certificate, we chose a material with substance – a card weighty enough to do justice to the stamp and signature of authenticity. We then wrapped it in an envelope of deep Royal Salute blue, lined with gold. The message was clear: each of the blend’s 210 UK owners were in no doubt that they had bought a piece of whisky history.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Royal Salute

Royal Salute

FLASK EDITION HARRODS LAUNCH STRATEGY

Our Challenge

Our Approach

Our Solution

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About Wildhorse

Royal Salute

Royal Salute

FLASK EDITION HARRODS LAUNCH STRATEGY

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse