Our Challenge
Flypay is the latest to meet the demands of the modern, smartphone-wielding consumer in the fast growth sector of mobile payments. Their technology is readily integrated into the POS systems in restaurants and pubs across the UK – a highly adaptable market – and we were thrilled to be tasked with shaping and delivering a powerful launch campaign.
We developed a strong and to-the-point ‘Faster way to pay’ platform which could be rolled out on multiple levels across venues, communicating customer and operational benefits. We placed focus on raising awareness, prompting download and encouraging trial, while in-house, we also focused on educating guests about the potential of this new technology, and providing staff with back-of-house training toolkits.
Our Approach
Flypay embraces the ‘pay at table’ revolution and saying goodbye to the antiquated ‘bill please’ gesture and empowers guests to pay ‘their way’ – splitting the bill evenly or by item, paying at the table, opting in or out of shared tabs, and tipping — all in a swipe. We took our cue from the beauty and simplicity of the app itself, and focused on communicating the clear customer benefits of speed, ease, freedom and flexibility.
We designed separate strategies for bar tab communication and pay-at-table, and adopted multiple graphic approaches to engage audiences in specific environments. At all times, our messaging was kept succinct, and download incentives, front-and-centre.
The swipe-and-run payment system for the guilt free way of doing a runner.
Our Solution
The result was a campaign that was both comprehensive and agile – a campaign that felt tailored to each venue, but also disruptive enough to encourage trial and downloads even before a visit and then converting loyal users to repeat-visitors.
We successfully helped Flypay reach an untapped market, and keep them, through loyalty schemes and an entire calendar year of social media strategy, building #FlypayFans. Staff too, were empowered through the creation of quick-flick training launch packs which acted as easy educational prompts.
