30 Pavilion Road Weddings
Brand identity, positioning and social media content strategy
Our Challenge
With wedding venues in high demand and brides spoilt for choice we were tasked to refresh Searcys wedding offer on 30 Pavilion Road set in a beautiful Georgian townhouse.
Walking in the footsteps of royalty and Hollywood icons in the heart of Knightsbridge this elegant venue with its private dining room, bedrooms and roof terrace guarantees the most memorable of all society weddings.
Charm them, enchant them, open their eyes to the many inspiring possibilities, whether it’s the ultimate wedding or a quick, pop-in for a chat meeting.
Our Solution
Our brand positioning work started with the creation of a bank of verbal assets to reach their brand advocates, lapsed users and new prospects throughout the year and across all print and digital touchpoints. We then designed print and digital to help bring the building to life, engaging and drawing readers into a journey of discovery, and creating an array of exciting reasons to visit or host a party at the house.
