Our Challenge
In the hospitality trade everything rides on the success of the Christmas season. It’s an annual challenge to be distinctive, imaginative, and utterly in tune with your customers.
For some, the temptation is to pull out old work and re-imagine it. But not us. We have to rethink the season afresh for every client. How else can you keep the magic of Christmas fresh for customers?
In the seasonal sea of me-too Christmas themes, our restrained Scandi style exudes self-confidence.
Our Approach
For Drake & Morgan we put aside our reference works and our yuletide preconceptions. We took our cue from what was already unique to the brand: the chic and minimalist decor. The detailing on the light fittings and other design features inspired a geometric approach – a cool, Scandinavian look that was at once wintry and supremely stylish.
Our Solution
The Drake & Morgan Christmas is elegant and restrained. It mixes burnished copper with a muted palette of peach, taupe, and ice blue to create a series of rich geometric patterns. Each menu has its own colour and pattern picked out in shimmering gold. Collectively they exude richness and self-confidence. A scattering of conifer sprigs completes a look – the most stylish of Nordic Christmases – that Drake & Morgan could easily translate into physical decorations.
