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Drake & Morgan Christmas

CHRISTMAS COMMS

Drake & Morgan Christmas

CHRISTMAS COMMS

Our Challenge

In the hospitality trade everything rides on the success of the Christmas season. It’s an annual challenge to be distinctive, imaginative, and utterly in tune with your customers.

For some, the temptation is to pull out old work and re-imagine it. But not us. We have to rethink the season afresh for every client. How else can you keep the magic of Christmas fresh for customers?

In the seasonal sea of me-too Christmas themes, our restrained Scandi style exudes self-confidence.

Our Approach

Our Approach

For Drake & Morgan we put aside our reference works and our yuletide preconceptions. We took our cue from what was already unique to the brand: the chic and minimalist decor. The detailing on the light fittings and other design features inspired a geometric approach – a cool, Scandinavian look that was at once wintry and supremely stylish.

Our Solution

Our Solution

The Drake & Morgan Christmas is elegant and restrained. It mixes burnished copper with a muted pallet of peach, taupe, and ice blue to create a series of rich geometric patterns. Each menu has its own colour and pattern picked out in shimmering gold. Collectively they exude richness and self-confidence. A scattering of conifer sprigs completes a look – the most stylish of Nordic Christmases – that Drake & Morgan could easily translate into physical decorations.

LIKE IT!
TWEET IT!
Drake & Morgan Alchemy
Royal Salute

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Get in Touch

  • +44 (0) 7802 888960
  • Penthouse 21, 77 Muswell Hill, London N10 3PJ
  • olcar@wildhorse.co.uk

About Wildhorse

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

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