Our Challenge
In an era where gender equality has been at the forefront of conversation, it’s no surprise that the message of female strength is manifested through powerful red lips, don’t-mess-with-me-hairstyles and punk-inspired eyeliner.
Our Beauty book celebrates the female grace and wisdom in honour of their founder the much-revered Estée Lauder herself.
Power lips, paintbox brights, super lashes, up knots or corporate chic; beauty really is in the eye of the beholder.
Our Solution
We set about crafting a beauty book that carefully intertwined stunning lifestyle photography and beauty products with equal prominence using carefully harmonised soft and bold colour palettes. Our editorial communicates how the Estée woman is not afraid to make a statement with her beauty, and the results make for some arresting looks and stunning narrative.
