Our Challenge
Who doesn’t want a brighter future? The idea that tomorrow can be better than today should fire people with enthusiasm. But it doesn’t. Financial-services messaging falls flat because the sector markets itself on grey dependability. Which is fine by us because it gives our client, Bull Ferguson, so much scope to be different.
In a tightly regulated industry, honesty and trustworthiness are a given. What counts are the skill and humanity of the adviser and the outcome for the client. And it was obvious that, for Bull Ferguson, their ability to help clients’ turn dreams into reality was what excited them. Our challenge was to develop an identity and tone of voice to communicate their clear-sighted focus on the future.
We understand that your finances are not just numbers on a page, they’re dreams in the making.
Our Approach
The relationship between a financial adviser and its clients is more than personal, it’s intimate. Clients share their secrets and their dreams. So we spent time with the Bull Ferguson team to understand their approach. The insights we gathered were the building blocks on which we developed a brand identity, supporting imagery, and copy style for print and digital use.
Our Solution
Our custom wordmark is punchy, optimistic, and packed with personality. The tiny pop of colour bristles with humour and self-confidence. Here’s an identity that conjures up an entire brand language. It invites stylishly playful copy and support materials to drive home the message of brand that’s both forceful and light-hearted. For Bull Ferguson and its clients, the future starts here.
