Bull Ferguson

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Bull Ferguson

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our Challenge

Who doesn’t want a brighter future? The idea that tomorrow can be better than today should fire people with enthusiasm. But it doesn’t. Financial-services messaging falls flat because the sector markets itself on grey dependability. Which is fine by us because it gives our client, Bull Ferguson, so much scope to be different.

In a tightly regulated industry, honesty and trustworthiness are a given. What counts are the skill and humanity of the adviser and the outcome for the client. And it was obvious that, for Bull Ferguson, their ability to help clients’ turn dreams into reality was what excited them. Our challenge was to develop an identity and tone of voice to communicate their clear-sighted focus on the future.

We understand that your finances are not just numbers on a page, they’re dreams in the making.

Our Approach

The relationship between a financial adviser and its clients is more than personal, it’s intimate. Clients share their secrets and their dreams. So we spent time with the Bull Ferguson team to understand their approach. The insights we gathered were the building blocks on which we developed a brand identity, supporting imagery, and copy style for print and digital use.

Our Solution

Our custom wordmark is punchy, optimistic, and packed with personality. The tiny pop of colour bristles with humour and self-confidence. Here’s an identity that conjures up an entire brand language. It invites stylishly playful copy and support materials to drive home the message of brand that’s both forceful and light-hearted. For Bull Ferguson and its clients, the future starts here.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Bull Ferguson

Bull Ferguson

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our Challenge

Our Approach

Our Solution

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse

Bull Ferguson

Bull Ferguson

BRAND IDENTITY CREATION & POSITIONING PRINT & COMMUNICATION DIGITAL STRATEGY

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY