Radley

PRINT & COMMUNICATION STRATEGY

Radley

PRINT & COMMUNICATION STRATEGY

Our Challenge

Since its founding by Lowell Harder in 1998, Radley & Co has grown in leaps and bounds, both nationally and internationally. We were excited to be asked to design their vision book. Our challenge involved composing a document that would showcase their devotion to creating beautiful products, while outlining their core brand values and five-year strategic plan.

With carefully edited imagery featuring their bags, accessories and retail concepts, we presented the aspirational Radley personality and forecasted growth projections with confidence, heroing their innovative approach to the consumer journey and successful affordable-luxury franchise model.

Our Approach

The current seasonal collection was brought to life through confident use of geometric graphics, bold layouts and contemporary typography inspired by Radley’s effortlessly elegant style and modern aesthetic. Bright, complementary colour palettes served to keep the tone friendly and fresh whilst bold photography crops and special print finishes brought focus to Radley’s product details.

Leveraging their
high-street-name with
the highest degree
of attention

Our Solution

Radley’s innovative designs and bespoke detailing inspired our decision-making process and creative execution. We employed Scodix digital print technology to create unique foils and luxurious varnish finishes that would be reflective of the attention to detail and quality of Radley’s products. The result was a comprehensive and compelling pride-piece, with layers of textural interest, enormous strategic value and a whole lot of heart.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Radley

Radley

PRINT & COMMUNICATION STRATEGY

Our Challenge

Our Approach

Our Solution

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Radley

Radley

PRINT & COMMUNICATION STRATEGY

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse