Our Challenge
Since its founding by Lowell Harder in 1998, Radley & Co has grown in leaps and bounds, both nationally and internationally. We were excited to be asked to design their vision book. Our challenge involved composing a document that would showcase their devotion to creating beautiful products, while outlining their core brand values and five-year strategic plan.
With carefully edited imagery featuring their bags, accessories and retail concepts, we presented the aspirational Radley personality and forecasted growth projections with confidence, heroing their innovative approach to the consumer journey and successful affordable-luxury franchise model.
Our Approach
The current seasonal collection was brought to life through confident use of geometric graphics, bold layouts and contemporary typography inspired by Radley’s effortlessly elegant style and modern aesthetic. Bright, complementary colour palettes served to keep the tone friendly and fresh whilst bold photography crops and special print finishes brought focus to Radley’s product details.
Leveraging their high-street-name with the highest degree of attention
Our Solution
Radley’s innovative designs and bespoke detailing inspired our decision-making process and creative execution. We employed Scodix digital print technology to create unique foils and luxurious varnish finishes that would be reflective of the attention to detail and quality of Radley’s products. The result was a comprehensive and compelling pride-piece, with layers of textural interest, enormous strategic value and a whole lot of heart.
