Allt-A-Bhainne | WHISKY FOR NON-CONFORMISTS | PRINT DESIGN

Our Challenge

The new single malt from Chivas Brothers arrived on shelves unbound by convention and with a fierce determination to shake up the single malt market with its bold brand attitude.

The category goals were to challenge stereotypes, and to introduce whisky into less formal drinking occasions. Our design challenge was to create a neck tag that matched the brand’s ambitions and captured the spirit of the whisky.

Speyside is known for its fruity whiskies but Allt-A-Bhainne goes against the grain to bring peat to the rugged mountain ranges, creating a unique single malt whisky with an unconventional flavour.

Our Solution

The concept had to be an eye-catching design that communicated the founders’ vision. Born in the 70’s, this new single malt was never going to be your typical whisky: it would be proud to stand out from the crowd, a walk on the wild side, rather than a dram by the fireside.

This whisky is liberated and disruptive. That’s what makes it different. We chose angular detailing and unique edges, which, combined with textured boards, reflected the peat and smokiness of the brand. The finished product: a design solution with plenty of shelf shout!

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Allt-A-Bhainne | WHISKY FOR NON-CONFORMISTS | PRINT DESIGN

Allt-A-Bhainne | WHISKY FOR NON-CONFORMISTS | PRINT DESIGN

Our Challenge

Our Solution

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About Wildhorse

Allt-A-Bhainne | WHISKY FOR NON-CONFORMISTS | PRINT DESIGN

Allt-A-Bhainne | WHISKY FOR NON-CONFORMISTS | PRINT DESIGN

Our Challenge

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse