Our Challenge
Searcy’s latest bar and restaurant venture serves up creative cocktails in a modern Shoreditch space with prohibition-era flair. Tasked with developing a brand identity that would communicate and celebrate their unique offer, we turned to the history of the area — infamous for its apothecaries — as well as the ultra-modern angularity
of the Bridget-Riley inspired M by Montcalm building. The resulting identity is both distinctive and stylish, featuring a carefully-crafted brand symbol, and supported by a stylish system of printed and digital collateral, positioning insight and digital strategy.
Our Approach
We added our unique blend of humour and heritage through antique medicinal references, newly minted aphorisms, and plucky cocktail naming (‘elixirs’, ‘soothers’, ‘relievers’, and ‘potions’). Our stylish web design gives precedence to revenue-generating features (including an ever-present ‘book a table’ tab), and in collaboration with a slew of printed and digital collateral, commands a loyal footfall through celebrating the age-old tradition of socialising, imbibing, and reviving.
For every malady a medicine, for every sore a salve, for every pain a plaster.
Our Solution
Welcome to a destination where every detail of the brand world is infused with spirit, passionate craftsmanship, clever positioning, and exquisite attention to detail. We thoughtfully sourced and finessed each element —hints of copper detailing, accents of dark wood and worn leather finishes — to ensure an authentic and memorable brand experience. From the sophisticated website design, to the witty menu banter, we succeeded in transporting guests into a modern masterpiece.
