Tonic & Remedy

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Tonic & Remedy

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Searcy’s latest bar and restaurant venture serves up creative cocktails in a modern Shoreditch space with prohibition-era flair. Tasked with developing a brand identity that would communicate and celebrate their unique offer, we turned to the history of the area — infamous for its apothecaries — as well as the ultra-modern angularity

of the Bridget-Riley inspired M by Montcalm building. The resulting identity is both distinctive and stylish, featuring a carefully-crafted brand symbol, and supported by a stylish system of printed and digital collateral, positioning insight and digital strategy.

Our Approach

We added our unique blend of humour and heritage through antique medicinal references, newly minted aphorisms, and plucky cocktail naming (‘elixirs’, ‘soothers’, ‘relievers’, and potions’). Our stylish web design gives precedence to revenue-generating features (including an ever-present ‘book a table’ tab), and in collaboration with a slew of printed and digital collateral, commands a loyal footfall through celebrating the age-old tradition of socialising, imbibing, and reviving.

For every malady
a medicine,
for every sore a salve,
for every pain a plaster.

Our Solution

Welcome to a destination where every detail of the brand world is infused with spirit, passionate craftsmanship, clever positioning, and exquisite attention to detail. We thoughtfully sourced and finessed each element —hints of copper detailing, accents of dark wood and worn leather finishes — to ensure an authentic and memorable brand experience. From the sophisticated website design, to the witty menu banter, we succeeded in transporting guests into a modern masterpiece.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Tonic & Remedy

Tonic & Remedy

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Our Approach

Our Solution

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About Wildhorse

Tonic & Remedy

Tonic & Remedy

BRAND IDENTITY CREATION & POSITIONING PRINT & COMMUNICATION DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Our Approach

Our Solution

Related Work

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

RECRUITMENT & HR STRATEGY

Get in Touch

About Wildhorse

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN