Some businesses need expert help from day one. They’re the ones that understand the value of getting their pitch exactly right before they let anyone else in on their secret. That’s how it was for Counter Kitchen, an intriguing concept in mindfully sourced food for busy and health-conscious city types.
We joined the team early on to handle every aspect of marketing and brand positioning. Our task was to understand this choosy and fast-moving market, and to place Counter Kitchen at the heart of it. If we got it right, Counter Kitchen would win funds from eager investors and a welcoming landlord for a cracking site in Clerkenwell.