Our Challenge
A new brand has to make its mark. There are no second chances. The launch brochure has to say everything that competitors don’t. And the product has to look gorgeous.
So step up to the podium, mahler & kin, the Anglo-Scandinavian bathroom accessories brand that scores on every front. mahler & kin combines British craftsmanship with an uncompromising Scandinavian aesthetic.
The brand ethos is that time in the bathroom should be simple, serene, and stylish. And that men and women should be free to enjoy form and functionality in a non-discriminatory way.
Our task was to communicate the luxury and the simplicity, and to showcase the vast gap between mahler & kin and its mass-market competitors.
In the world of mahler & kin, objects are at once practical and precious. To express those twin desires – the pleasure of use and the thrill of ownership – demands subtlety.
Our Approach
If Mahler & Kin were to make an impression, the launch brochure would have to be a showcase for its design and lifestyle ethos. So we set out to create a brochure in which every page exudes peaceful serenity, with no hint of masculinity or femininity. We felt that the everyday world should slip away as readers imagine themselves stepping into that timeless Anglo-Scandinavian bathroom.
Our Solution
We took our cue from the raw white marble of a luxury bathroom and gave it space to breathe. We pared back the typography and design, and laid them on that marble backdrop. The effect was calming and transformative: each page was a fresh insight into the world of mahler & kin.
Simplicity is rarely simple. But when you see it, it looks effortless.
