Nicholson’s Pub

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Nicholson’s Pub

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our Challenge

William Nicholson (1824–1909) was a distiller, a politician, a cricket player, and a generous benefactor. Nicholson’s pubs are all different, yet they all owe something to the man who founded them. William’s influence is lasting, and his alehouses continue to buzz with his particular brand of warmth and hospitality. For more than six years, we have helped Nicholson’s insight team to articulate their desired new vision and develop their brand repositioning communication.

Our very first task was one that we remain proud of: to redesign the distinctive Nicholson’s brand mark. With respect for the past and a restrained hand, we subtly and successfully transformed the beloved symbol into a more visually refined solution, bringing the rich history to life through multiple printed and digital applications.

Our Approach

The reimagined brand identity was applied across the board: from ale pumps to posters. We continued our work for the pubs with unique designs for the Nicholsons’s Ale Trails, the Hop Circle app, in-pub menus, web design and POS collateral, all celebrating the timeless nature of the Nicholson’s pub experience. Through our witty blend of Victorian illustrations, modern typography and cheeky phrasing, we achieved a distinct graphic footprint that ensured the pubs remained current and engaged with loyal guests at all touch points.

Paying homage
to the pub that’s been
pulling pints
since 1945

Our Solution

As proud brand guardians, we have a thorough understanding of Nicholson’s and its values. We have penned guidelines and tone of voice toolkits to ensure consistency and authenticity across all mediums, as well as effective ROI. We’ve developed a range of trial sites to test menu models and drink strategies as well as seasonal graphic styles. We recognise the importance of empowering our clients, setting up online menu tools and brand collateral resources to facilitate efficient and economic access to creative assets. Our inclusive and forward-thinking approach has ensured a strong and lasting partnership.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Nicholson’s Pub

Nicholson’s Pub

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our Challenge

Our Approach

Our Solution

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About Wildhorse

Nicholson’s Pub

Nicholson’s Pub

BRAND IDENTITY CREATION & POSITIONING PRINT & COMMUNICATION DIGITAL STRATEGY

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY