Plymouth Gin Botanical Lab
Experiential pop-up: identity across print and digital
Our Challenge
In anticipation for London Cocktail Week, Plymouth Gin launched The Botanical Lab, a fun and interactive gin journey through the production and flavour of one of the world’s oldest and most established gins.
The pop-up was so successful they brought it back for an encore over the Christmas period. We had the pleasure of crafting a unique signifier and suite of branded touchpoints for the experience that communicated Plymouth Gin’s brand personality and heritage.
“Imagination is the only weapon in the war against reality.” – Lewis Carroll
Our Approach
For an experiential pop-up, we wanted to create a sense of discovery, where science and botanicals meet which we articulated in a beautiful illustrative tasting map that then became the focal point of the sensory journey. Drawing on the botanicals each guest had a place station set with key touchpoints to include a branded tasting mat and booklet all designed with the signature hand-crafted Plymouth Gin illustration style.
Our Solution
Using our unique blend of illustration and curiosity, we curated a suite of branded touchpoints that would reflect the scientific adventure the guests would have. The distinctive mark of The Botanical Lab is inspired by the distillation process and the 7 botanicals that make up the perfect bottle of Plymouth Gin, whilst the iconic serve of the ‘Glug Jug’ is used in the labels for the individual bottles created by the guests. This creative was rolled out across menu designs, roll up banners and various print and digital collateral, bringing a unique touch to an extraordinary journey through the world of Plymouth Gin.
