Plymouth Gin Botanical Lab

BRAND IDENTITY & POP-UP ACTIVATION

Plymouth Gin Botanical Lab

BRAND IDENTITY & POP-UP ACTIVATION

Our Challenge

In anticipation for London Cocktail Week, Plymouth Gin launched The Botanical Lab, a fun and interactive gin journey through the production and flavour of one of the world’s oldest and most established gins.

The pop-up was so successful they brought it back for an encore over the Christmas period. We had the pleasure of crafting a unique signifier and suite of branded touchpoints for the experience that communicated Plymouth Gin’s brand personality and heritage.

“Imagination is the only weapon in the war against reality.” – Lewis Carroll

Our Approach

For an experiential pop-up, we wanted to create a sense of discovery, where science and botanicals meet which we articulated in a beautiful illustrative tasting map that then became the focal point of the sensory journey. Drawing on the botanicals each guest had a place station set with key touchpoints to include a branded tasting mat and booklet all designed with the signature hand-crafted Plymouth Gin illustration style.

Our Solution

Using our unique blend of illustration and curiosity, we curated a suite of branded touchpoints that would reflect the scientific adventure the guests would have. The distinctive mark of The Botanical Lab is inspired by the distillation process and the 7 botanicals that make up the perfect bottle of Plymouth Gin, whilst the iconic serve of the ‘Glug Jug’ is used in the labels for the individual bottles created by the guests. This creative was rolled out across menu designs, roll up banners and various print and digital collateral, bringing a unique touch to an extraordinary journey through the world of Plymouth Gin.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Plymouth Gin Botanical Lab

Plymouth Gin Botanical Lab

BRAND IDENTITY & POP-UP ACTIVATION

Our Challenge

Our Approach

Our Solution

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About Wildhorse

Plymouth Gin Botanical Lab

Plymouth Gin Botanical Lab

BRAND IDENTITY & POP-UP ACTIVATION

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse