Our Challenge
Every season brings out new flavours, new cocktails and fresh approaches to innovate in the ever competitive hospitality sector. Having written and designed a beautiful suite of menus we decided to showcase the carefully curated dishes by guest chefs into a delicately bound digital narrative that told the story of the menu refresh.
Celebrating this rich culinary tapestry of discovery with a digital Look Book publication for all their comms channels.
Designed to inspire and excite with every turn of the page. Delicately selected images and language create an unforgettable sensory tease.
Our Solution
We wanted to create something very distinctive and memorable that elevated the dining experience for guests. As a pre launch teaser it successfully generated interest and received an exceptionally high number of impressions and reach helping to drive footfall into the restaurants and bars. Guests were trying a greater number of dishes than ever before simply because of the engaging look book that truly helped showcase a terrific new menu launch.
