Our Challenge
To work with a prestige brand of the stature of Perrier-Jouët is to share its exacting standards. Our thinking, our analysis, and our designs have to reflect the brand’s uncompromising desire for perfection.
In the refined world of Perrier-Jouët, there are no short-cuts. Every item of marketing collateral we produce must be unique – a fresh expression of its two centuries of wisdom and craftsmanship.
Luckily the material we have to work with is superb. Perrier-Jouët’s iconic art nouveau bottle and 200-year heritage offer so much scope for imaginative minds, the real challenge is to pare everything back to those timeless brand essentials.
When we design for the House of Perrier-Jouët we are as focused and single-minded as its Cellar Master, Hervé Deschamps.
The Perrier-Jouët style is floral, stylish, and diamond-cut. That’s the benchmark. That’s what we aspire to in our work for the brand. Anything less is unacceptable.
Our Approach
Perrier-Jouët draws its audience from among the world’s elite. They’ve grown accustomed to exquisite gifts and show-stopping parties. Our response is to go one better – to do things that no one has ever done before and to express them in materials of the first quality. By forging relationships with artisans and craftspeople, we’ve given consumers of premium champagne an added layer of artistic and sensory pleasure.
Our Solution
From presentation boxes to tasting mats and from souvenir books to folding fans, we’ve delighted Perrier-Jouët customers with unexpected moments of magic. Our brochures are glossy, embossed, textural, and emblazoned with filaments of gold. Our typography exudes the confidence that comes with two centuries of brand heritage. Our work whispers luxury to consumers who expect nothing less.
