Drake & Morgan Tram Takeover
Out-of-home opening campaign: the busiest opening to date
Our Challenge
Drake & Morgan’s newest addition, The Anthologist in St. Peter’s Square just pulled into Manchester Station! We were tasked with generating as much new opening buzz as possible.
To ensure our campaign captured the right people, in the right place, at the right time we took over a Manchester tram with our bold and vibrant summer campaign.
Commuting just got zesty! Giving an influential and active audience something to sip, savour and share.
Our Solution
Our witty campaign burst onto Manchester’s drinks and dining scene. As part of our expansion comms strategy the hugely successful campaign reflected their personality and off the cuff humour encouraging more walk ins than ever anticipated making it the busiest new opening to date.
