The Gherkin Weddings

Tying the Knot

The Gherkin Weddings

Editorial design and tone of voice for Searcys

Tone of voiceEditorialIntegrated marketingDigital comms

Our Challenge

With wedding venues in high demand and brides spoilt for choice, we were tasked to refresh Searcys wedding offer for their iconic Gherkin venue. Our narrative communicates the charm and magic of starting your lifelong journey together among the spellbinding views of London.

The Gherkin is an icon of modern architecture with views equally matched by impeccable food and event planning from the Searcys team.

Head in the clouds? On this one special day, you're entitled to have the entire City of London at your feet.

Our Solution

We started with the editorial design and repositioning tone of voice guide which became the cornerstone of all print and digital comms. Whether you are celebrating your wedding or civil partnership in the vaulted glass dome at the top of The Gherkin, you leave the ordinary world behind. Our beautiful designs communicate this idyllic experience – just the two of you and absolutely nothing to spoil a panoramic view of the world's most exciting city.