Absolut Classic

BRAND ENGAGEMENT & POSITIONING
PRINT & COMMUNICATION

Absolut Classic

BRAND ENGAGEMENT & POSITIONING
PRINT & COMMUNICATION

Our challenge

Absolut needs no introduction. Its versatile nature has made it the spirit of choice on back bar shelves and rooftops around the world. Bartenders and patrons alike are loyal to the brand, and to the iconic Martini’s, Mules and mixers we know and love. Wildhorse was asked to shake things up a bit, and introduce the On-Trade market to timeless Absolut classics with a twist.

Our role in this re-launch was to showcase the provenance of each traditional serve, while highlighting new and creative adaptations to each recipe using Absolut flavours and unexpected ingredients.

Our approach

We aimed to hero the unique and quirky stories behind each cocktail while capturing the innovative spirit of the brand. Drawing upon the gravitas of their sterling reputation, we used striking black and white photography as a storytelling vehicle, demonstrating that for both purists and adventurers, from the morning pick-me-up to the evening night-cap, there is an Absolut Classic for every character and every occasion.

Keeping ahead and
staying current requires
constant reinvention
and creativity.

Our Solution

We created a comprehensive digital strategy deck and quick-reference printed pocket guide that were both useful training and impactful selling tools. Featuring inventive naming and playful copywriting, our designs helped solidify the Absolut legacy and its popularity in today’s marketplace. It goes to show that innovation — like a good classic —never goes out of style.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Absolut Classic

Absolut Classic

BRAND ENGAGEMENT & POSITIONING
PRINT & COMMUNICATION

Our challenge

Our approach

Keeping ahead and
staying current requires
constant reinvention
and creativity.

Our Solution

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About Wildhorse

Absolut Classic

Absolut Classic

BRAND ENGAGEMENT & POSITIONING PRINT & COMMUNICATION

Our challenge

Our approach

Keeping ahead and staying current requires constant reinvention and creativity.

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse

BRAND ENGAGEMENT & POSITIONING
PRINT & COMMUNICATION

Keeping ahead and
staying current requires
constant reinvention
and creativity.