Searcy’s The Gherkin

BRAND REPOSITIONING & DIGITAL MARKETING

Searcy’s The Gherkin

BRAND REPOSITIONING & DIGITAL MARKETING

Our Challenge

A much-loved landmark, the Gherkin is one of the original metropolitan skyline makers. However, with fierce competition from newer developments from the Shard to the pull of Shoreditch, it’s sales needed a push.

Our challenge was to create a refreshing awareness campaign and encourage a new wave of Gherkin admirers.

Turned on by more than the view of snow globes and riads in the sky our campaigns engage a new audience.

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Our Solution

Our brand repositioning strategy ensured the three target audiences were segmented with a bespoke comms plan for each. Brochures were written and designed for weddings, corporate and events markets. The signature exoskeleton of the iconic Gherkin is translated into graphic lines that trace the rhythm of the building into a unique and beautiful brand identity system.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Searcy’s The Gherkin

Searcy’s The Gherkin

BRAND REPOSITIONING & DIGITAL MARKETING

Our Challenge

Our Solution

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Get in Touch

About Wildhorse

Searcy’s The Gherkin

Searcy’s The Gherkin

BRAND REPOSITIONING & DIGITAL MARKETING

Our Challenge

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse