Our Challenge
A much-loved landmark, the Gherkin is one of the original metropolitan skyline makers. However, with fierce competition from newer developments from the Shard to the pull of Shoreditch, its sales needed a push.
Our challenge was to create a refreshing awareness campaign and encourage a new wave of Gherkin admirers.
Turned on by more than the view of snow globes and riads in the sky our campaigns engage a new audience.
Our Solution
Our brand repositioning strategy ensured the three target audiences were segmented with a bespoke comms plan for each. Brochures were written and designed for weddings, corporate and events markets. The signature exoskeleton of the iconic Gherkin is translated into graphic lines that trace the rhythm of the building into a unique and beautiful brand identity system.
