Urban Coterie

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Urban Coterie

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Upon launching their new restaurant, member’s club and conference space in London’s booming tech hub, Searcy’s asked us to create a brand identity for a space that felt both exclusive and inviting. The name says it all: Urban Coterie was to be an all-day creative hub in the city, with premium service

in a beloved boutique hotel. With star chef Anthony Demetre at the helm, the establishment was sure to feel distinctly British, while catering to an international crowd of creative professionals.

Our Approach

We embraced the light-filled, warm atmosphere of the space and adopted a loose, informal hand lettering style to convey the high level of personalised service available. In contrast, the striking brand symbol was designed to echo the sharp angles of the M for Montcalm building and symbolise the elite and creative Urban Coterie community.

A sky bar,
kitchen and
club with an edge.

Our Solution

Great attention was paid to every finish – from embossed, premium leather menus to a stunning, responsive website that showcases their all-day offer and luxurious conference spaces. The application of the identity was restrained and elegant, backed up by a striking colour scheme and hints of metallics playing off the iconic cityscape beyond.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Urban Coterie

Urban Coterie

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Our Approach

Our Solution

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Urban Coterie

Urban Coterie

BRAND IDENTITY CREATION & POSITIONING PRINT & COMMUNICATION DIGITAL STRATEGY & WEB DESIGN

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN