Our Challenge
Upon launching their new restaurant, member’s club and conference space in London’s booming tech hub, Searcy’s asked us to create a brand identity for a space that felt both exclusive and inviting. The name says it all: Urban Coterie was to be an all-day creative hub in the city, with premium service
in a beloved boutique hotel. With star chef Anthony Demetre at the helm, the establishment was sure to feel distinctly British, while catering to an international crowd of creative professionals.
Our Approach
We embraced the light-filled, warm atmosphere of the space and adopted a loose, informal hand lettering style to convey the high level of personalised service available. In contrast, the striking brand symbol was designed to echo the sharp angles of the M for Montcalm building and symbolise the elite and creative Urban Coterie community.
A sky bar, kitchen and club with an edge.
Our Solution
Great attention was paid to every finish – from embossed, premium leather menus to a stunning, responsive website that showcases their all-day offer and luxurious conference spaces. The application of the identity was restrained and elegant, backed up by a striking colour scheme and hints of metallics playing off the iconic cityscape beyond.
