Nix Beer

PACKAGING / ADVERTISING

Nix Beer

PACKAGING / ADVERTISING

Our Challenge

Under the helm of their dynamic founder Petra Wetzel, Glasgow’s WEST Brewery has successfully established themselves as pioneers in the world of Scottish lagers and wheat beer. Their bold creativity, paired with their respect for quality and simplicity, are reflected in their brand mantra ‘Glaswegian Heart. German Head.’ Never one to play it safe, Petra and her team approached us with the challenge of branding their latest beer:

Nix (which means ‘Zero’ in Bavarian), a zero-alcohol take on their signature brew. Our challenge was to design a bold identity to complement their beloved range of existing beers and a range of packaging solutions that would play up its bespoke nature and ensures its stands out against mainstream competition.

Our Approach

Our insights revealed a largely-untapped market for a soft beer that doesn’t skimp on complexity and flavour. Drawing inspiration from the beer’s adherence to the German Purity Law of 1516 (brewed using only four ingredients), we adopted a modern and restrained graphic approach. Our goal was primarily to communicate WEST’s strong ethos, and give responsible drinking the cool makeover it deserves.

None of the alcohol,
lots of character,
all of the kick.

Our Solution

Can an alcohol-free beer be as desirable as its hard cousins? It turns out, the answer is a stone-cold-sober ‘yes’. We successfully created a brand that is stylish, un-gendered, and on-trend with shelf shout behind the bar. The mix of elegant typography, cool monochrome, and crisp execution help communicate quality and artistry, and the beverage itself goes down a treat.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Nix Beer

Nix Beer

PACKAGING / ADVERTISING

Our Challenge

Our Approach

Our Solution

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Nix Beer

Nix Beer

PACKAGING / ADVERTISING

Our Challenge

Our Approach

Our Solution

Related Work

Royal Automobile Club

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

Get in Touch

About Wildhorse