Our Challenge
Under the helm of their dynamic founder Petra Wetzel, Glasgow’s WEST Brewery has successfully established themselves as pioneers in the world of Scottish lagers and wheat beer. Their bold creativity, paired with their respect for quality and simplicity, are reflected in their brand mantra ‘Glaswegian Heart. German Head.’ Never one to play it safe, Petra and her team approached us with the challenge of branding their latest beer:
Nix (which means ‘Zero’ in Bavarian), a zero-alcohol take on their signature brew. Our challenge was to design a bold identity to complement their beloved range of existing beers and a range of packaging solutions that would play up its bespoke nature and ensure it stands out against mainstream competition.
Our Approach
Our insights revealed a largely-untapped market for a soft beer that doesn’t skimp on complexity and flavour. Drawing inspiration from the beer’s adherence to the German Purity Law of 1516 (brewed using only four ingredients), we adopted a modern and restrained graphic approach. Our goal was primarily to communicate WEST’s strong ethos, and give responsible drinking the cool makeover it deserves.
None of the alcohol, lots of character, all of the kick.
Our Solution
Can an alcohol-free beer be as desirable as its hard cousins? It turns out, the answer is a stone-cold-sober ‘yes’. We successfully created a brand that is stylish, un-gendered, and on-trend with shelf shout behind the bar. The mix of elegant typography, cool monochrome, and crisp execution help communicate quality and artistry, and the beverage itself goes down a treat.
