This luxurious town house in Knightsbridge is truly the best kept secret in the events calendar. It is discreet and exclusive, praised by people in the know.
Our challenge was to open the marketing doors ajar without losing the business’s core high-profile clientele.
With a £200k price tag, sublime bodywork and speed in tow it wasn’t hard to grab audience’s attention for the Berus super car at the WIA charity ball auction.
Our preliminary digital teasers and discreet silent auction cards worked seamlessly to ensure the lucky winners outbid the asking price.
Private aviation users have a huge choice of potential airports and it doesn’t get any less competitive in the Caribbean. Our strategy in the naming, branding and positioning for Kayan Jet in St. Kitts was to create an identity that has synergy with its parent brand Kayan Aviation as well as a significantly differentiated leisure led image that can stand out in the crowded market place.
We designed a website that provides a heightened brand and user experience. It was important to ensure the high net worth clientele would feel the exclusivity of the service through the fine graphic detailing as well as the charm of St Kitts while they browse the site. The dynamic movement and scrolling movement adds an element of energy and excitement reflective of the private jet terminal user lifestyle profiles.
Drake & Morgan’s newest addition, The Anthologist in St. Peter’s Square just pulled into Manchester Station! We were tasked with generating as much new opening buzz as possible.
To ensure our campaign captured the right people, in the right place, at the right time we took over a Manchester tram with our bold and vibrant summer campaign.
In anticipation for London Cocktail Week, Plymouth Gin launched The Botanical Lab, a fun and interactive gin journey through the production and flavour of one of the world’s oldest and most established gins.
The pop-up was so successful they brought it back for an encore over the Christmas period. We had the pleasure of crafting a unique signifier and suite of branded touchpoints for the experience that communicated Plymouth Gin’s brand personality and heritage.
The world moves on. Each new seasonal refresh has to be better than the one that went before – and communicate an improved offer to a savvier audience.
For Drake & Morgan’s half-yearly menu refresh, we had to raise the profile of an underperforming drinks offer while maintaining brand unity. And we had to broadcast the message across all print and digital platforms.
In the hospitality trade everything rides on the success of the Christmas season. It’s an annual challenge to be distinctive, imaginative, and utterly in tune with your customers.
For some, the temptation is to pull out old work and re-imagine it. But not us. We have to rethink the season afresh for every client. How else can you keep the magic of Christmas fresh for customers?
To be counted as a collector’s item, a whisky has to be so rare and so desirable, no aficionado could be without it. That’s how it was with the Royal Salute 30 Years Old. For this once-in-a-lifetime whisky, Royal Salute’s Master Blender chose some of the finest whiskies in their collection, including malts from distilleries that had ceased to operate.
The precious blend came in a bespoke blue porcelain bottle with matching flask and pouring funnel. Our task was to create supporting print & digital launch materials to equal this historic event at Harrods.
A new brand has to make its mark. There are no second chances. The launch brochure has to say everything that competitors don’t. And the product has to look gorgeous.
So step up to the podium, mahler & kin, the Anglo-Scandinavian bathroom accessories brand that scores on every front. mahler & kin combines British craftsmanship with an uncompromising Scandinavian aesthetic.
The brand ethos is that time in the bathroom should be simple, serene, and stylish. And that men and women should be free to enjoy form and functionality in a non-discriminatory way.
Our task was to communicate the luxury and the simplicity, and to showcase the vast gap between mahler & kin and its mass-market competitors.
Who doesn’t want a brighter future? The idea that tomorrow can be better than today should fire people with enthusiasm. But it doesn’t. Financial-services messaging falls flat because the sector markets itself on grey dependability. Which is fine by us because it gives our client, Bull Ferguson, so much scope to be different.
In a tightly regulated industry, honesty and trustworthiness are a given. What counts are the skill and humanity of the adviser and the outcome for the client. And it was obvious that, for Bull Ferguson, their ability to help clients’ turn dreams into reality was what excited them. Our challenge was to develop an identity and tone of voice to communicate their clear-sighted focus on the future.
