Some businesses need expert help from day one. They’re the ones that understand the value of getting their pitch exactly right before they let anyone else in on their secret. That’s how it was for Counter Kitchen, an intriguing concept in mindfully sourced food for busy and health-conscious city types.
We joined the team early on to handle every aspect of marketing and brand positioning. Our task was to understand this choosy and fast-moving market, and to place Counter Kitchen at the heart of it. If we got it right, Counter Kitchen would win funds from eager investors and a welcoming landlord for a cracking site in Clerkenwell.
This is nutrition that packs a punch, served from a neighbourhood café. Our design work – identity, menus, and website offers numerous cues to that relaxed authenticity.
Counter Kitchen chose us because we understand the food and drink market, and know that success relies on detailed research and rigorous profiling. Once we’d nailed the concept and the market, we were ready to pitch to investors and landlords – to wrap the Counter Kitchen concept in the collar and tie of an unassailable business proposition.
Good food is joyful and unfussy – a moment of me-time in a world that rarely lets you do your own thing. We captured the freedom, the exuberance, and the credibility of Counter Kitchen in our clean typography and vibrant photography. Investors, landlords, and ultimately customers could see exactly what they were buying into. And buy-in they did.