Counter Kitchen

COUNTER KITCHEN

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our challenge

Some businesses need expert help from day one. They’re the ones that understand the value of getting their pitch exactly right before they let anyone else in on their secret. That’s how it was for Counter Kitchen, an intriguing concept in mindfully sourced food for busy and health-conscious city types.

We joined the team early on to handle every aspect of marketing and brand positioning. Our task was to understand this choosy and fast-moving market, and to place Counter Kitchen at the heart of it. If we got it right, Counter Kitchen would win funds from eager investors and a welcoming landlord for a cracking site in Clerkenwell.

This is nutrition that packs a punch, served from a neighbourhood café. Our design work – identity, menus, and website offers numerous cues to that relaxed authenticity.

Our approach

Counter Kitchen chose us because we understand the food and drink market, and know that success relies on detailed research and rigorous profiling. Once we’d nailed the concept and the market, we were ready to pitch to investors and landlords – to wrap the Counter Kitchen concept in the collar and tie of an unassailable business proposition.

Our solution

Good food is joyful and unfussy – a moment of me-time in a world that rarely lets you do your own thing. We captured the freedom, the exuberance, and the credibility of Counter Kitchen in our clean typography and vibrant photography. Investors, landlords, and ultimately customers could see exactly what they were buying into. And buy-in they did.

Perrier Jouët

PERRIER JOUËT

PRINT AND COMMUNICATION
DIGITAL STRATEGY

Our challenge

To work with a prestige brand of the stature of Perrier-Jouët is to share its exacting standards. Our thinking, our analysis, and our designs have to reflect the brand’s uncompromising desire for perfection.

In the refined world of Perrier-Jouët, there are no short-cuts. Every item of marketing collateral we produce must be unique – a fresh expression of its two centuries of wisdom and craftsmanship.

Luckily the material we have to work with is superb. Perrier-Jouët’s iconic art nouveau bottle and 200-year heritage offer so much scope for imaginative minds, the real challenge is to pare everything back to those timeless brand essentials.

When we design for the House of Perrier-Jouët we are as focused and single-minded as its Cellar Master, Hervé Deschamps.

The Perrier-Jouët style is floral, stylish, and diamond-cut. That’s the benchmark. That’s what we aspire to in our work for the brand. Anything less is unacceptable.

Our approach

Perrier-Jouët draws its audience from among the world’s elite. They’ve grown accustomed to exquisite gifts and show-stopping parties. Our response is to go one better – to do things that no one has ever done before and to express them in materials of the first quality. By forging relationships with artisans and craftspeople, we’ve given consumers of premium champagne an added layer of artistic and sensory pleasure.

Our solution

From presentation boxes to tasting mats and from souvenir books to folding fans, we’ve delighted Perrier-Jouët customers with unexpected moments of magic. Our brochures are glossy, embossed, textural, and emblazoned with filaments of gold. Our typography exudes the confidence that comes with two centuries of brand heritage. Our work whispers luxury to consumers who expect nothing less.

Flypay

FLYPAY

BRAND ENGAGEMENT AND POSITIONING
PRINT AND COMMUNICATION
DIGITAL STRATEGY

Our challenge

Flypay is the latest to meet the demands of the modern, smartphone-wielding consumer in the fast growth sector of mobile payments. Their technology is readily integrated into the POS systems in restaurants and pubs across the UK – a highly adaptable market – and we were thrilled to be tasked with shaping and delivering a powerful launch campaign.

We developed a strong and to-the-point ‘Faster way to pay’ platform which could be rolled out on multiple levels across venues, communicating customer and operational benefits. We placed focus on raising awareness, prompting download and encouraging trial, while in-house, we also focused on educating guests about the potential of this new technology, and providing staff with back-of-house training toolkits.

Our approach

Flypay embraces the ‘pay at table’ revolution and saying goodbye to the antiquated ‘bill please’ gesture and empowers guests to pay ‘their way’ – splitting the bill evenly or by item, paying at the table, opting in or out of shared tabs, and tipping — all in a swipe. We took our cue from the beauty and simplicity of the app itself, and focused on communicating the clear customer benefits of speed, ease, freedom and flexibility. 
We designed separate strategies for bar tab communication and pay-at-table, and adopted multiple graphic approaches to engage audiences in specific environments. At all times, our messaging was kept succinct, and download incentives, front-and-centre.

The swipe-and-run payment system for the guilt free way of doing a runner.

Our solution

The result was a campaign that was both comprehensive and agile – a campaign that felt tailored to each venue, but also disruptive enough to encourage trial and downloads even before a visit and then converting loyal users to repeat-visitors.
We successfully helped Flyway reach an untapped market, and keep them, through loyalty schemes and an entire calendar year of social media strategy, building #FlypayFans. Staff too, were empowered through the creation of quick-flick training launch packs which acted as easy educational prompts.

Radley

Radley

PRINT & COMMUNICATION STRATEGY

Our challenge

Since its founding by Lowell Harder in 1998, Radley & Co has grown in leaps and bounds, both nationally and internationally. We were excited to be asked to design their vision book. Our challenge involved composing a document that would showcase their devotion to creating beautiful products, while outlining their core brand values and five-year strategic plan.

With carefully edited imagery featuring their bags, accessories and retail concepts, we presented the aspirational Radley personality and forecasted growth projections with confidence, heroing their innovative approach to the consumer journey and successful affordable-luxury franchise model.

Our approach

The current seasonal collection was brought to life through confident use of geometric graphics, bold layouts and contemporary typography inspired by Radley’s effortlessly elegant style and modern aesthetic. Bright, complementary colour palettes served to keep the tone friendly and fresh whilst bold photography crops and special print finishes brought focus to Radley’s product details.

Leveraging their
high-street-name with
the highest degree
of attention

Our solution

Radley’s innovative designs and bespoke detailing inspired our decision-making process and creative execution. We employed Scodix digital print technology to create unique foils and luxurious varnish finishes that would be reflective of the attention to detail and quality of Radley’s products. The result was a comprehensive and compelling pride-piece, with layers of textural interest, enormous strategic value and a whole lot of heart.

Nix Beer

NIX BEER

PACKAGING / ADVERTISING

Our challenge

Under the helm of their dynamic founder Petra Wetzel, Glasgow’s WEST Brewery has successfully established themselves as pioneers in the world of Scottish lagers and wheat beer. Their bold creativity, paired with their respect for quality and simplicity, are reflected in their brand mantra ‘Glaswegian Heart. German Head.’ Never one to play it safe, Petra and her team approached us with the challenge of branding their latest beer:

Nix (which means ‘Zero’ in Bavarian), a zero-alcohol take on their signature brew. Our challenge was to design a bold identity to complement their beloved range of existing beers and a range of packaging solutions that would play up its bespoke nature and ensures its stands out against mainstream competition.

Our approach

Our insights revealed a largely-untapped market for a soft beer that doesn’t skimp on complexity and flavour. Drawing inspiration from the beer’s adherence to the German Purity Law of 1516 (brewed using only four ingredients), we adopted a modern and restrained graphic approach. Our goal was primarily to communicate WEST’s strong ethos, and give responsible drinking the cool makeover it deserves.

None of the alcohol,
lots of character,
all of the kick.

Our solution

Can an alcohol-free beer be as desirable as its hard cousins? It turns out, the answer is a stone-cold-sober ‘yes’. We successfully created a brand that is stylish, un-gendered, and on-trend with shelf shout behind the bar. The mix of elegant typography, cool monochrome, and crisp execution help communicate quality and artistry, and the beverage itself goes down a treat.

Urban Coterie

URBAN COTERIE

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our challenge

Upon launching their new restaurant, member’s club and conference space in London’s booming tech hub, Searcy’s asked us to create a brand identity for a space that felt both exclusive and inviting. The name says it all: Urban Coterie was to be an all-day creative hub in the city, with premium service

in a beloved boutique hotel. With star chef Anthony Demetre at the helm, the establishment was sure to feel distinctly British, while catering to an international crowd of creative professionals.

Our approach

We embraced the light-filled, warm atmosphere of the space and adopted a loose, informal hand lettering style to convey the high level of personalised service available. In contrast, the striking brand symbol was designed to echo the sharp angles of the M for Montcalm building and symbolise the elite and creative Urban Coterie community.

A sky bar,
kitchen and
club with an edge.

Our solution

Great attention was paid to every finish – from embossed, premium leather menus to a stunning, responsive website that showcases their all-day offer and luxurious conference spaces. The application of the identity was restrained and elegant, backed up by a striking colour scheme and hints of metallics playing off the iconic cityscape beyond.

Absolut Warhol

ABSOLUT WARHOL

CAMPAIGN PLATFORM STRATEGY
BRAND ENGAGEMENT

Our challenge

Absolut has a proud history of limited edition bottle designs. In 1985 Andy Warhol fell in love with the iconic bottle design and became the first artist to create original art for the brand, contributing to famous campaigns throughout his career, and setting the stage for Absolut’s now-infamous artistic collaborations. Working with the Warhol foundation and his original art piece, we conceived the ’15 Mins of Fame’ campaign platform.

This exciting, avant-garde 360-degree strategy engaged consumers, incentivised bartenders and delivered visibility to support the Pernod Ricard launch activation. The limited edition bottle raised On-Trade interest and brand profile and continues to be a source of great pride for Absolut.

Our approach

We created a fully-integrated, colourful campaign that fed into PR, social media and ATL. Our creative platform drew inspiration from Warhol’s quintessential silk screen medium, his loose pen work and vibrant palette, and successfully championed the brand in the fast-paced vodka market. We brought the unique ‘Colour It Warhol’ word marque to life through a host of ‘Route to Market’ kits designed to support the On-Trade, Off-Trade and the art exchange. Our digital ’Selfie’ campaign also successfully supported consumer digital activation.

“Art is anything
you can get away with”
– Andy Warhol –

Our solution

In revisiting and reimagining their most famous campaign, we were able to build on Absolut’s rich history and harness the chaotic and creative energy of the Pop-Art movement, channeling it expertly into fresh iterations on route to market wholesale – drip mats, coasters, table talkers… – all while staying true to the classic ad format and the spirit of the original artwork. The result was an eye-catching campaign that at once, felt both familiar and unique.

Tonic & Remedy

TONIC & REMEDY

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY & WEB DESIGN

Our challenge

Searcy’s latest bar and restaurant venture serves up creative cocktails in a modern Shoreditch space with prohibition-era flair. Tasked with developing a brand identity that would communicate and celebrate their unique offer, we turned to the history of the area — infamous for its apothecaries — as well as the ultra-modern angularity

of the Bridget-Riley inspired M by Montcalm building. The resulting identity is both distinctive and stylish, featuring a carefully-crafted brand symbol, and supported by a stylish system of printed and digital collateral, positioning insight and digital strategy.

Our approach

We added our unique blend of humour and heritage through antique medicinal references, newly minted aphorisms, and plucky cocktail naming (‘elixirs’, ‘soothers’, ‘relievers’, and potions’). Our stylish web design gives precedence to revenue-generating features (including an ever-present ‘book a table’ tab), and in collaboration with a slew of printed and digital collateral, commands a loyal footfall through celebrating the age-old tradition of socialising, imbibing, and reviving.

Our approach

We added our unique blend of humour and heritage through antique medicinal references, newly minted aphorisms, and plucky cocktail naming (‘elixirs’, ‘soothers’, ‘relievers’, and potions’). Our stylish web design gives precedence to revenue-generating features (including an ever-present ‘book a table’ tab), and in collaboration with a slew of printed and digital collateral, commands a loyal footfall through celebrating the age-old tradition of socialising, imbibing, and reviving.

For every malady
a medicine,
for every sore a salve,
for every pain a plaster.

Our solution

Welcome to a destination where every detail of the brand world is infused with spirit, passionate craftsmanship, clever positioning, and exquisite attention to detail. We thoughtfully sourced and finessed each element —hints of copper detailing, accents of dark wood and worn leather finishes — to ensure an authentic and memorable brand experience. From the sophisticated website design, to the witty menu banter, we succeeded in transporting guests into a modern masterpiece.

Nicholson’s Pub

NICHOLSON’S PUB

BRAND IDENTITY CREATION & POSITIONING
PRINT & COMMUNICATION
DIGITAL STRATEGY

Our challenge

William Nicholson (1824–1909) was a distiller, a politician, a cricket player, and a generous benefactor. Nicholson’s pubs are all different, yet they all owe something to the man who founded them. William’s influence is lasting, and his alehouses continue to buzz with his particular brand of warmth and hospitality. For more than six years, we have helped Nicholson’s insight team to articulate their desired new vision and develop their brand repositioning communication.

Our very first task was one that we remain proud of: to redesign the distinctive Nicholson’s brand mark. With respect for the past and a restrained hand, we subtly and successfully transformed the beloved symbol into a more visually refined solution, bringing the rich history to life through multiple printed and digital applications.

Our approach

The reimagined brand identity was applied across the board: from ale pumps to posters. We continued our work for the pubs with unique designs for the Nicholsons’s Ale Trails, the Hop Circle app, in-pub menus, web design and POS collateral, all celebrating the timeless nature of the Nicholson’s pub experience. Through our witty blend of Victorian illustrations, modern typography and cheeky phrasing, we achieved a distinct graphic footprint that ensured the pubs remained current and engaged with loyal guests at all touch points.

Paying homage
to the pub that’s been
pulling pints
since 1945

Our solution

As proud brand guardians, we have a thorough understanding of Nicholson’s and its values. We have penned guidelines and tone of voice toolkits to ensure consistency and authenticity across all mediums, as well as effective ROI. We’ve developed a range of trial sites to test menu models and drink strategies as well as seasonal graphic styles. We recognise the importance of empowering our clients, setting up online menu tools and brand collateral resources to facilitate efficient and economic access to creative assets. Our inclusive and forward-thinking approach has ensured a strong and lasting partnership.

Absolut Classic

ABSOLUT CLASSIC

BRAND ENGAGEMENT & POSITIONING
PRINT & COMMUNICATION

Our challenge

Absolut needs no introduction. Its versatile nature has made it the spirit of choice on back bar shelves and rooftops around the world. Bartenders and patrons alike are loyal to the brand, and to the iconic Martini’s, Mules and mixers we know and love. Wildhorse was asked to shake things up a bit, and introduce the On-Trade market to timeless Absolut classics with a twist.

Our role in this re-launch was to showcase the provenance of each traditional serve, while highlighting new and creative adaptations to each recipe using Absolut flavours and unexpected ingredients.

Our approach

We aimed to hero the unique and quirky stories behind each cocktail while capturing the innovative spirit of the brand. Drawing upon the gravitas of their sterling reputation, we used striking black and white photography as a storytelling vehicle, demonstrating that for both purists and adventurers, from the morning pick-me-up to the evening night-cap, there is an Absolut Classic for every character and every occasion.

Keeping ahead and
staying current requires
constant reinvention
and creativity.

Our solution

We created a comprehensive digital strategy deck and quick-reference printed pocket guide that were both useful training and impactful selling tools. Featuring inventive naming and playful copywriting, our designs helped solidify the Absolut legacy and its popularity in today’s marketplace. It goes to show that innovation — like a good classic —never goes out of style.