30 Pavilion Road

Events & Experiential

30 Pavilion Road

Repositioning: 'If The Walls Could Talk'

Brand repositioningIntegrated campaignSocial media content strategyDigital marketing

Our Challenge

This luxurious town house in Knightsbridge is truly the best kept secret in the events calendar. It is discreet and exclusive, praised by people in the know.

Our challenge was to open the marketing doors ajar without losing the business’s core high-profile clientele.

Our Solution

Our repositioning injected a much-needed reinvigoration into the brand’s personality. With an overriding campaign platform “If The Walls Could Talk” we were able to celebrate the heritage while appealing to customers wishing to book day-time conferences, hotel rooms, terraces, weddings and celebrations alike.