Drake & Morgan Alchemy

MENU REFRESH

Drake & Morgan Alchemy

MENU REFRESH

Our Challenge

The world moves on. Each new seasonal refresh has to be better than the one that went before – and communicate an improved offer to a savvier audience.

For Drake & Morgan’s half-yearly menu refresh, we had to raise the profile of an underperforming drinks offer while maintaining brand unity. And we had to broadcast the message across all print and digital platforms.

We drew guests into the world of Alchemy; we led them on a journey of flavour discovery.

Our Approach

Since many of Drake & Morgan’s neighbours are cocktail bars, we needed an identity that would stand out in a crowded market. We devised a name and a distinctive theme for the drinks range, then wrapped the entire offer – food and drink – within a unifying design style based on swirls of inky marbling. The approach was versatile enough to work on a printed menu, and with a mobile swipe.

Our Solution

Our look was whimsical and inviting. There were touches of humour, moments of magic, and at-a-glance clarity throughout. The Alchemy theme for the drinks range presented numerous opportunities for intrigue and adventure. Our flavour wheel stood at the heart of the customer’s journey of discovery. Who could resist running their fingers round this intriguing device to see where it led? It was a unique tool for upselling a product range with the most generous margins.

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

Drake & Morgan Alchemy

Drake & Morgan Alchemy

MENU REFRESH

Our Challenge

Our Approach

Our Solution

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

RECRUITMENT & HR STRATEGY

Get in Touch

About Wildhorse

Drake & Morgan Alchemy

Drake & Morgan Alchemy

MENU REFRESH

Our Challenge

Our Approach

Our Solution

Related Work

Brewdog

Oval Partnership

Drake and Morgan Corporate Affairs

RECRUITMENT & HR STRATEGY

Get in Touch

About Wildhorse