The world moves on. Each new seasonal refresh has to be better than the one that went before – and communicate an improved offer to a savvier audience.
For Drake & Morgan’s half-yearly menu refresh, we had to raise the profile of an underperforming drinks offer while maintaining brand unity. And we had to broadcast the message across all print and digital platforms.
We drew guests into the world of Alchemy; we led them on a journey of flavour discovery.
Since many of Drake & Morgan’s neighbours are cocktail bars, we needed an identity that would stand out in a crowded market. We devised a name and a distinctive theme for the drinks range, then wrapped the entire offer – food and drink – within a unifying design style based on swirls of inky marbling. The approach was versatile enough to work on a printed menu, and with a mobile swipe.