Assign a menu at Appearance > Menus
WildhorseWildhorse
  • Home
  • Our Approach
  • Projects
    • Sip-Savour-Share
      • Drake & Morgan SS/18
      • Absolut Classic
      • Absolut Cocktail Recipes
      • Absolut Warhol
      • Allt-A-Bhainne
      • Brewdog
      • Ceder’s Distilled Botanicals
      • Counter Kitchen
      • Drake & Morgan Alchemy
      • Drake & Morgan Christmas
      • London Brewing Company
      • Nicholson’s Pub
      • Nix Beer
      • Flypay
      • Tonic & Remedy
      • RAC
      • Urban Coterie
    • Corporate Comms
      • Case Studies
      • Mission London
      • Wright Brothers
      • Bull Ferguson
      • Drake & Morgan
    • People Power
      • Hospitality Brands
      • Oval Partnership
    • Bricks & Mortar
      • Space RPC
      • Meridian Water
      • Crown & Thistle
      • Searcy’s The Gherkin
    • Lifestyle-Fashion-Beauty
      • Estee Lauder
      • Hunters Moon
      • Pandora
      • Radley
      • Mahler & Kin
    • Events & Experiential
      • Royal Salute
      • Plymouth Gin Botanical Lab
      • Perrier Jouët
      • 30 Pavilion Road Events Townhouse
    • Planes-Trains-Autos
      • Drake&Morgan Tram Takeover
      • Kayanjet Luxury Private Jet Terminal
      • Keating Supercars
    • Tying the Knot
      • 30 Pavilion Road
      • West Brewery Weddings
      • Searcy’s The Gherkin
    • Showtime
      • Absolut Cocktail Recipes
      • Social Stories
      • Malibu: Halloween Spotify Campaign
      • Olmeca & Kahlúa: Day of the Dead Campaign
  • Blog
  • Contact

Drake & Morgan Alchemy

MENU REFRESH

Drake & Morgan Alchemy

MENU REFRESH

Our Challenge

The world moves on. Each new seasonal refresh has to be better than the one that went before – and communicate an improved offer to a savvier audience.

For Drake & Morgan’s half-yearly menu refresh, we had to raise the profile of an underperforming drinks offer while maintaining brand unity. And we had to broadcast the message across all print and digital platforms.

We drew guests into the world of Alchemy; we led them on a journey of flavour discovery.

Our Approach

Our Approach

Since many of Drake & Morgan’s neighbours are cocktail bars, we needed an identity that would stand out in a crowded market. We devised a name and a distinctive theme for the drinks range, then wrapped the entire offer – food and drink – within a unifying design style based on swirls of inky marbling. The approach was versatile enough to work on a printed menu, and with a mobile swipe.

Our Solution

Our Solution

Our look was whimsical and inviting. There were touches of humour, moments of magic, and at-a-glance clarity throughout. The Alchemy theme for the drinks range presented numerous opportunities for intrigue and adventure. Our flavour wheel stood at the heart of the customer’s journey of discovery. Who could resist running their fingers round this intriguing device to see where it led? It was a unique tool for upselling a product range with the most generous margins.

LIKE IT!
TWEET IT!
Plymouth Gin Botanical Lab
Drake & Morgan Christmas

Related Work

Royal Automobile Club

Campaign, Print, Strategy

Brewdog

Campaign, Print, Strategy

Oval Partnership

Campaign, Print, Strategy

Drake and Morgan Corporate Affairs

Print, Strategy

Get in Touch

  • +44 (0) 7802 888960
  • Penthouse 21, 77 Muswell Hill, London N10 3PJ
  • olcar@wildhorse.co.uk

About Wildhorse

We are a multitalented agency working across print and digital marketing. We’ve been sculpting brands and engaging audiences for over 20 years, with creative campaigns that dig deeper and deliver more. Our studio is a one-stop-shop – a creative powerhouse of designers, problem-solvers and story-tellers combining exquisite craftsmanship with agency know-how. Underpinning our work with keen insights into sector, market and consumer trends, we understand what makes consumers tick and we jump on opportunities to make your budget work harder and stretch further. We are agile and committed, and our clients benefit from our inclusive approach, and our promise to demonstrate a return on bright ideas.

© All rights reserved to Wildhorse Design Limited.