Our Challenge
The market for tee-total tipples is ever-growing and our neck tag concepts for Ceder’s solve the all-important visibility challenges in an ever-crowded marketplace. Ceder’s offer consumers a non-alcoholic alt-gin that doesn’t compromise on taste.
Hand-crafted and available in 50cl bottles, our neck tag designs help to communicate the range of three flavours: CEDER’S Classic (akin to a classic gin, mostly juniper but with floral hints), CEDER’S Wild (juniper combined with ginger, clove and rooibos) and CEDER’S Crisp (juniper combined with citrus, cucumber and camomile).
Our Solution
Our designs hero the serve in an eye-catching neck tag design that communicates the synergy and harmony of a great botanical serve with all the shelf shout it deserves. The delicate flavours are communicated via beautiful illustrative details and crisp art direction that would make its founders proud.
Created by husband and wife entrepreneurs Craig Hutchison and Maria Sehlstrom, CEDER’S is a combination of Swedish style and pristine water, with wild and rare South African botanicals, found in the Cederberg mountains of the Western Cape.
