In a fast-paced and ever-changing business environment, we’re proud to have been meeting clients’ needs for twenty years. As it’s our anniversary, we’re just going to come right out with it: We’re really good at what we do!
So, what about the next twenty years? How will Brexit play out for brands? What will the communications landscape look like? How will we cut through the clutter and the noise in every aspect of our lives?
We believe that for every audience and every channel there’s a different angle – a blink-and-you’ll-miss-it idea that spins the world around. It’s those hidden connections that spur us on at Wildhorse. And It’s the exciting journey of getting to grips with the business challenges and crafting a brand plan for each design project that I love.
Despite the complexities of today’s market-place, we could never make any sense of it without brand clarity. Without rock-solid positioning and a coherent strategy that gives you stand-out. What I do today at Wildhorse is what I’ve been doing for the past 20 years: helping clients to articulate their positioning and develop a meaningful tone-of-voice and brand marketing strategy.
It’s the fundamentals that motivate me. Once we’ve nailed the brand, its unique personality and its direction, anything is possible. We can adapt to whatever cultural or technological shifts come our way.
Brands need a compelling call-to-action in an ever-more fractured media space. We see the likes of Twitter, Alexa and Siri drive our responses, searches and business enablers. But it is still the art of content strategy and the emotional connection that win hearts and minds, wherever the touchpoint is.
So today we celebrate twenty years of consistently getting it right. In a couple of years’ time, the challenges will be different. And exactly the same. If you know what your brand’s about, the rest slips into place. That’s how I’ve helped my clients flourish over the past two decades. I thank them for their faith in me and for their willingness to let me see their brands from every angle.